The Business Behind Weddings

This is a private founding group for superstar budding plannings and those growing their events business.

The Business Behind Weddings is a six month mentoring program, kicking off July 2021, designed to help grow and start your wedding planning business. The program takes a hybrid approach to coaching offering both one-on-one career consultations as well as monthly live group mentoring session and masterclasses. Covering a variety of business topics including:

  • How to attract your ideal couple
  • Styling like a Pro
  • Navigating your way through all things social media, PR and marketing
  • Organising your first photo shoot and portfolio
  • Dealing with difficult clients
  • Mindful money, superannuation and re-investment
  • Diversifying your offerings to personal celebrations, corporate and lifestyle events
  • What services should you be providing
  • What to charge and the booking process
  • How to plan a marquee wedding
  • Blending baby with business

The membership delivers step-by-step easy to follow video and digital content. Best of all you will be part of an online community of planners and industry professionals. Together, we will build the thriving business you have always dreamed of.

What you get


3 x one hour career consultations (this can cover any topic of your choosing)


Weekly video and ongoing content on relevant business topics


Monthly LIVE group mentoring session


Masterclasses with the experts


Be part of an online community of planners and industry professionals


6 months of Danielle (that's me!)


Your first payment secures your spot through the checkout here. Your next five payment will run through a recurring invoice once we start the program.

Who is it best for?

This is an invite only group membership program.


All purchases are final.